The Problem

Guitar Center has a yearly drum off contest, but the previous year’s version was very dated. Resources were limited, so they wanted something the contest owners could manage themselves on a WordPress site. The design needed to be responsive.

Role

Senior UX Architect/UX Designer

Process

I met with the stakeholders to gather requirements and understand the experience they wanted for the users. After the wires were complete, we worked with marketing and brand to skin the design and incorporate it into a WordPress theme.
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